Marketing Tips Part 3

GIVING A PRESENTATION IN ONE MINUTE

How are you going to give an entire presentation in just ONE MINUTE.
There are only two ways to get your presentation down to ONE MINUTE.

1.Learn to talk really,really FAST.
2.Take some things out of your presentation.

If you decide to opt for the first way out,i.e.talk really,really FAST,and assuming that the whole presentation consists of approximately 4000 to 5000 words,you need to master uttering about 150 words per minute.Try it or better still RECORD IT and then listen to it.Did you understand a word of what said.What I'm trying to prove here is that even if you finally do master the art of talking really,really fast,do you think it'll solve the problem ? NO & NEVER --because your prospect won't understand a single word of what you say,leave alone the whole presentation.

So lets work with the second option i.e.taking some things out of your presentation.
Most of our presentations are filled with facts,figures and information.
But if a prospect is going to become a customer or join you,he can learn about most of these facts,figures and information later on.

For instance if you talk about your company,you can take out the name of the company founder,the company founder's credentials,the name of the board of directors,the profit and loss statement for the year 2009,the number of distributors appointed in the month of May 2009,the size of the executive conference table,and we don't have to read out every article ever written about how wonderful the company is.And yes, we don't even have to show the Power Point slide that shows a picture of a window on the tenth floor of the office building.

Whew ! What a relief.

Because if the prospect is'nt going to buy,he does'nt require all the data.
And if the prospect decides to join you,all this information may be given later.
If you talk about your products,or services,you can take out the name of the rock formation in China where the special herb is grown that is picked by a Male Fairy at midnight when the dew point is just right,the type of ink that is used on the label, the number of employees who wear Lab Coats on thursday afternoons, the 1300 testimonials,the 123 page research report from the university of Wisconsin,etc.,etc.

But the prospect does'nt require all these details if he is not going to join you or buy your product.
And if the prospect joins you ,all the information can be told about later.
And what about all the time/words we use describing the compensation plan or profits ?

Do you describe the qualifying volume,the bonus volume per product, the number of qualified customers needed to advance to the next rank ?
And do you mention every position in the compensation plan ?

Now let me ask you a question.......

Did you understand all the points in the compensation plan or all the details about the products the first time you heard it ?

Most probably NOT.

And do you understand it completely even now ?

In many cases --- NO !

So lets take out the compensation plan.This will work out for most prospects except of course the Engineers,Accountants and Trivia Collectors.

Because again if the prospect is not going to join you,he does'nt even need to know all the details of the compensation plan.
And if the prospect is going to join you,then all the details could be explained later.

By taking out all of these facts,figures and information,we can now get our presentation down to ONE MINUTE.

But what information does the prospect really want to know ?

There are basically THREE questions we MUST answer in every presentation to get an IMMEDIATE decision from the prospect.

What are those questions ?

THINK.............