Marketing Tips Part 6

THE THIRD QUESTION YOUR PROSPECT REALLY WANTS TO KNOW

Question #3
"So exactly what do I have to do to earn this money ?"

This is the most important question and most people don't answer this question.They conveniently skip over this question and now the prospect has to home and figure it out for himself.

This is one huge reason prospects say:

"I've got to think it over".....

We didn't answer this question in our presentation,so how could we possibly expect them to make a decision ?

Or we say something really lame such as :

"It's a sharing and caring business"

"Just talk to people"

We must describe exactly what the prospect has to do to earn that money.Only then can our prospect make an immediate decision.

I don't mean that you should describe the compensation plan complete with the bonus volume,staged level of achievement,etc.

The prospect simply wants to know approximately what kind of activity will be needed to earn the money you quoted him.

You don't have to be 100% accurate,read the policies and procedures,describe the 60 day volume required to earn the star trek commander bonus,explain the legal definitions of each term used,etc.

All you have to do is tell the prospect approximately what he would have to do to earn the money you quoted.

Want some examples ?

If you quoted your prospect an extra $300 a month you could describe his activity as this:

"All you have to do is : every day pass out a sample of our super moisturizing creme and a DVD describing how to use it,and at the end of about three months,you will have enough people using the super moisturizing creme that you would earn an extra $300 a month"

"All you have to do is between you,and everybody you talk to,and everybody they talk to forever and ever..........find about 25 families who want to drink the juice so that they wake up in the morning feeling great.And then you would earn an extra $300 a month"

"All you have to do is find three families every month who want to lower their bill payments and start having some free extra money to spend as they like.And then you would earn an extra $300 a month"

See the difference ?

Now the prospect knows exactly what he has to do to earn that extra $300 a month.

This is being polite as we are answering the question the prospect wants to know.

Sounds good ! The major problem seems to have been solved.But the main problem still persists.

"How do you close the deal ?"

I'll give you three best closes.They are short,low pressure and easy on your prospects.They will love it.

So put on your thinking caps one last time and start THINKING....................