Marketing Tips Part 7

HOW TO CLOSE !

The "One Minute Presentation sounds great,but how do I close ?"
I like to use one of these three closes:

"Well,what do you think ?"

"And that's it"

"And the rest is up to you"

There is no need for high-pressure.

You have simply stated the facts in your one minute presentation,and now the next step is up to the prospect.And there is no rejection either.You simply stated the facts as if you were describing a good movie.Nothing bad happens if your friend does'nt go see the movie you like,and nothing bad happens here if your business just is'nt for this prospect.

Let's put it all together.

Let me give you a one minute presentation that is outside of your industry.This way you can see the one minute presentation through the eyes of a prospect.

Ready ?
"We are in the gangster business.You can earn an extra $100,000 a year and all you have to do is shoot people.Well, what do you think ?"

That was quick,was'nt it ?

Did you have the answers to your three basic questions ?
1."What kind of business are you in ?"
2."How much money can I earn ?"
3."Exactly what do I have to do to earn that money ?"

Because you received the answers to these three questions,you could probably make an immediate decision.You could answer:
1."Yes,my cousin does this already,so how do I join ?"
2."No,it's not for me"
3."I have a question.Do I have to use a gun ? Or could I use a knife instead ?"

And remember,a really bad one minute presentation is preferred by prospects over a perfectly scripted two hour presentation.

And what do prospects think after hearing a one minute presentation ?

They think:
"Hey,I can do this.And I won't sound like a salasman.I do'nt have to memorize a bunch of stuff.Yeah,I can do this."